{"id":37456,"date":"2015-01-09T00:50:31","date_gmt":"2015-01-08T21:50:31","guid":{"rendered":"https:\/\/newsroom.su\/?p=37456"},"modified":"2016-02-25T21:08:09","modified_gmt":"2016-02-25T18:08:09","slug":"pobeditel-doritos-crash-the-super-bowl-poluchit-1mln-i-rabotu-v-universal-pictures","status":"publish","type":"post","link":"https:\/\/newsroom.su\/?p=37456","title":{"rendered":"\u041f\u043e\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u044c Doritos Crash the Super Bowl \u043f\u043e\u043b\u0443\u0447\u0438\u0442 $1\u043c\u043b\u043d \u0438 \u0440\u0430\u0431\u043e\u0442\u0443 \u0432 Universal Pictures"},"content":{"rendered":"<div class=\"8a53641db43077f6712193da0bbeb89a\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- 1 newsroom -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:468px;height:60px\"\r\n     data-ad-client=\"ca-pub-2753775886465733\"\r\n     data-ad-slot=\"8795226203\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<div id=\"mpuls-widget-471\"><\/div>\r\n<script language=\"javascript\" type=\"text\/javascript\">\r\n(function() {\r\nvar useSSL = 'https:' == document.location.protocol;\r\nvar mpuls = document.createElement('script');\r\nmpuls.type = 'text\/javascript'; mpuls.async = true;mpuls.charset = 'UTF-8';\r\nmpuls.src = (useSSL ? 'https:' : 'http:') + '\/\/www.mpuls.ru\/load\/471.js';\r\nvar nrvrscr = document.getElementsByTagName('script')[0];\r\nnrvrscr.parentNode.insertBefore(mpuls, nrvrscr);\r\n})();\r\n<\/script>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-37457\" style=\"margin: 5px;\" src=\"https:\/\/newsroom.su\/wp-content\/uploads\/2015\/01\/3837716-300x192.png\" alt=\"\" width=\"300\" height=\"192\" srcset=\"https:\/\/newsroom.su\/wp-content\/uploads\/2015\/01\/3837716-300x192.png 300w, https:\/\/newsroom.su\/wp-content\/uploads\/2015\/01\/3837716.png 740w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u0411\u0440\u0435\u043d\u0434 Doritos \u043e\u0431\u043d\u0430\u0440\u043e\u0434\u043e\u0432\u0430\u043b \u043f\u0435\u0440\u0435\u0447\u0435\u043d\u044c \u0438\u0437 10 \u043b\u044e\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0440\u043e\u043b\u0438\u043a\u043e\u0432, \u0441\u0442\u0430\u0432\u0448\u0438\u0445 \u0444\u0438\u043d\u0430\u043b\u0438\u0441\u0442\u0430\u043c\u0438 \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0441\u0430 \u00abCrash the Super Bowl\u00bb. \u0418\u043c\u0435\u043d\u043d\u043e \u044d\u0442\u0430 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0430\u044f \u0442\u043e\u0440\u0433\u043e\u0432\u0430\u044f \u043c\u0430\u0440\u043a\u0430 PepsiCo \u0441\u0442\u0430\u043b\u0430 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0441\u0435\u043d\u0441\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0421\u0443\u043f\u0435\u0440\u043a\u0443\u0431\u043a\u0430, \u0438 \u0432\u043e\u0442 \u0443\u0436\u0435 \u0434\u0435\u0432\u044f\u0442\u044c \u043b\u0435\u0442 \u044d\u0442\u043e\u0442 \u0431\u0440\u0435\u043d\u0434 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043c\u0438\u0440\u043e\u0432\u0443\u044e \u0441\u0446\u0435\u043d\u0443 \u0434\u0432\u0443\u043c \u0441\u043c\u0435\u043b\u044b\u043c \u0438 \u044f\u0440\u043a\u0438\u043c \u0444\u0430\u043d\u0430\u0442\u0430\u043c, \u0441\u043e\u0437\u0434\u0430\u0432\u0448\u0438\u043c \u043b\u044e\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u0440\u043e\u043b\u0438\u043a\u0438 Doritos. \u0412\u0442\u043e\u0440\u043e\u0439 \u0433\u043e\u0434 \u043f\u043e\u0434\u0440\u044f\u0434 \u0432 \u043a\u043e\u043d\u043a\u0443\u0440\u0441\u0435 Doritos \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044e\u0442 \u0443\u0447\u0430\u0441\u0442\u0438\u0435 \u043f\u043e\u043a\u043b\u043e\u043d\u043d\u0438\u043a\u0438 \u0442\u043e\u0440\u0433\u043e\u0432\u043e\u0439 \u043c\u0430\u0440\u043a\u0438 \u0441\u043e \u0432\u0441\u0435\u0433\u043e \u043c\u0438\u0440\u0430, \u0430 \u0432 \u0447\u0438\u0441\u043b\u043e \u0444\u0438\u043d\u0430\u043b\u0438\u0441\u0442\u043e\u0432 \u044d\u0442\u043e\u0433\u043e \u0433\u043e\u0434\u0430 \u0432\u043e\u0448\u043b\u043e \u0441\u0440\u0430\u0437\u0443 \u0447\u0435\u0442\u044b\u0440\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0441\u0430\u043d\u0442\u0430 \u0438\u0437-\u0437\u0430 \u043f\u0440\u0435\u0434\u0435\u043b\u043e\u0432 \u0421\u0428\u0410 \u2013 \u0430\u0431\u0441\u043e\u043b\u044e\u0442\u043d\u044b\u0439 \u0440\u0435\u043a\u043e\u0440\u0434 \u0437\u0430 \u0438\u0441\u0442\u043e\u0440\u0438\u044e \u0441\u043e\u0440\u0435\u0432\u043d\u043e\u0432\u0430\u043d\u0438\u044f.<\/p>\n<p>\u0420\u0430\u0431\u043e\u0442\u044b \u0434\u0435\u0441\u044f\u0442\u0438 \u0444\u0438\u043d\u0430\u043b\u0438\u0441\u0442\u043e\u0432 \u0438\u0437 \u0410\u0432\u0441\u0442\u0440\u0430\u043b\u0438\u0438, \u041a\u0430\u043d\u0430\u0434\u044b, \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u0438 \u0438 \u0421\u043e\u0435\u0434\u0438\u043d\u0435\u043d\u043d\u044b\u0445 \u0428\u0442\u0430\u0442\u043e\u0432 \u0431\u044b\u043b\u0438 \u043e\u0442\u043e\u0431\u0440\u0430\u043d\u044b \u0438\u0437 4\u00a0900 \u043a\u043e\u043d\u043a\u0443\u0440\u0441\u043d\u044b\u0445 \u0437\u0430\u044f\u0432\u043e\u043a, \u043f\u043e\u0441\u0442\u0443\u043f\u0438\u0432\u0448\u0438\u0445 \u0438\u0437 29 \u0441\u0442\u0440\u0430\u043d \u043c\u0438\u0440\u0430. \u041d\u043e \u043b\u0438\u0448\u044c \u0434\u0432\u0430 \u0438\u0437 \u0434\u0435\u0441\u044f\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0422\u0412-\u0440\u043e\u043b\u0438\u043a\u043e\u0432 \u0431\u0443\u0434\u0443\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u044b \u0432 \u043f\u0440\u044f\u043c\u043e\u043c \u044d\u0444\u0438\u0440\u0435 \u0421\u0443\u043f\u0435\u0440\u043a\u0443\u0431\u043a\u0430 XLIX (Super Bowl XLIX) \u2013 \u0444\u0438\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0430\u0442\u0447\u0430 \u0447\u0435\u043c\u043f\u0438\u043e\u043d\u0430\u0442\u0430 \u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0439 \u0444\u0443\u0442\u0431\u043e\u043b\u044c\u043d\u043e\u0439 \u043b\u0438\u0433\u0438 \u0421\u0428\u0410 (National Football League in the United States), \u0437\u0440\u0438\u0442\u0435\u043b\u044f\u043c\u0438 \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u043e \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u0431\u043e\u043b\u0435\u0435 100 \u043c\u043b\u043d. \u0444\u0430\u043d\u0430\u0442\u043e\u0432 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u0437\u0435\u043c\u043d\u043e\u043c\u0443 \u0448\u0430\u0440\u0443. \u041e\u0431\u043b\u0430\u0434\u0430\u0442\u0435\u043b\u044c \u0433\u043b\u0430\u0432\u043d\u043e\u0433\u043e \u043f\u0440\u0438\u0437\u0430 \u0431\u0443\u0434\u0435\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d \u043f\u0443\u0442\u0435\u043c \u043e\u0442\u043a\u0440\u044b\u0442\u043e\u0433\u043e \u0433\u043e\u043b\u043e\u0441\u043e\u0432\u0430\u043d\u0438\u044f \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 www.doritos.com, \u0430 \u0432\u044b\u0431\u043e\u0440 \u0432\u0442\u043e\u0440\u043e\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0440\u043e\u043b\u0438\u043a\u0430 \u0434\u043b\u044f \u0442\u0440\u0430\u043d\u0441\u043b\u044f\u0446\u0438\u0438 \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u0444\u0438\u043d\u0430\u043b\u0430 \u0447\u0435\u043c\u043f\u0438\u043e\u043d\u0430\u0442\u0430 \u043e\u0441\u0442\u0430\u0435\u0442\u0441\u044f \u0437\u0430 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u044f\u043c\u0438 \u0431\u0440\u0435\u043d\u0434\u0430 Doritos. \u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c 10 \u0440\u043e\u043b\u0438\u043a\u043e\u0432-\u0444\u0438\u043d\u0430\u043b\u0438\u0441\u0442\u043e\u0432 \u0438 \u043f\u0440\u043e\u0433\u043e\u043b\u043e\u0441\u043e\u0432\u0430\u0442\u044c \u0437\u0430 \u043f\u043e\u043d\u0440\u0430\u0432\u0438\u0432\u0448\u0438\u0439\u0441\u044f \u043c\u043e\u0436\u043d\u043e \u0434\u043e 23:59 (\u043f\u043e \u0446\u0435\u043d\u0442\u0440\u0430\u043b\u044c\u043d\u043e\u043c\u0443 \u043f\u043e\u044f\u0441\u043d\u043e\u043c\u0443 \u0432\u0440\u0435\u043c\u0435\u043d\u0438) 28 \u044f\u043d\u0432\u0430\u0440\u044f \u043d\u0430 www.doritos.com.<\/p>\n<p>\u041f\u043e\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u044c \u043a\u043e\u043d\u043a\u0443\u0440\u0441\u0430 \u043f\u043e\u043b\u0443\u0447\u0438\u0442 \u0433\u043b\u0430\u0432\u043d\u044b\u0439 \u043f\u0440\u0438\u0437 \u0432 \u0440\u0430\u0437\u043c\u0435\u0440\u0435 1 \u043c\u043b\u043d. \u0434\u043e\u043b\u043b. \u0421\u0428\u0410 \u0438 \u0441\u0430\u043c\u0443\u044e \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u0443\u044e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0437\u0430 \u0432\u0441\u044e \u0438\u0441\u0442\u043e\u0440\u0438\u044e \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043e\u0432\u0430\u043d\u0438\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0441\u0430: \u0448\u0430\u043d\u0441 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0433\u043e\u0434\u0430 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043f\u043e\u0434\u0440\u044f\u0434\u0447\u0438\u043a\u0430 \u043d\u0430 \u0441\u0442\u0443\u0434\u0438\u0438 Universal Pictures \u0432 \u0413\u043e\u043b\u043b\u0438\u0432\u0443\u0434\u0435.<\/p>\n<p>\u0424\u0438\u043d\u0430\u043b\u0438\u0441\u0442\u0430\u043c\u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0441\u0430 Crash the Super Bowl (\u0432 \u0430\u043b\u0444\u0430\u0432\u0438\u0442\u043d\u043e\u043c \u043f\u043e\u0440\u044f\u0434\u043a\u0435 \u043f\u043e \u0444\u0430\u043c\u0438\u043b\u0438\u0438 \u0444\u0438\u043d\u0430\u043b\u0438\u0441\u0442\u043e\u0432) \u0441\u0442\u0430\u043b\u0438: &#171;Doritos Angler&#187; by James Bedford, UK;\u00a0 &#171;Baby&#8217;s First Word&#187; by Travis Braun, USA; &#171;Selfish Sneezers&#187; by Devon Ferguson, Canada; &#171;The Lemonade Stand&#187; by David Horowitz, USA; &#171;Trouble in the Back Seat&#187; by Jason Johnson, USA; \u00a0&#171;Mis-Spelling Bee&#187; by Brian Kleinschmidt, USA; &#171;What Could Go Wrong?&#187; by Alex Pepper, USA; &#171;Doritos Manchild&#187; by Armand de Saint-Salvy, Australia; &#171;When Pigs Fly&#187; by Graham Talbot, Canada; &#171;Middle Seat&#187; by Scott Zabielski, USA.<\/p>\n<p>\u0414\u0435\u0441\u044f\u0442\u044c \u0444\u0438\u043d\u0430\u043b\u0438\u0441\u0442\u043e\u0432 \u0431\u044b\u043b\u0438 \u043e\u0442\u043e\u0431\u0440\u0430\u043d\u044b \u0438\u0437 \u0447\u0438\u0441\u043b\u0430 29 \u043f\u043e\u043b\u0443\u0444\u0438\u043d\u0430\u043b\u0438\u0441\u0442\u043e\u0432 \u043a\u043e\u043d\u043a\u0443\u0440\u0441\u0430. \u041e\u0442\u0431\u043e\u0440 \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043b\u044f\u043b\u0441\u044f \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u043c \u0436\u044e\u0440\u0438, \u0432 \u0441\u043e\u0441\u0442\u0430\u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u0432\u043e\u0448\u043b\u0438 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0438 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 Doritos, \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u044b \u0432 \u0441\u0444\u0435\u0440\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0430\u043a\u0442\u0440\u0438\u0441\u0430\/\u043f\u0440\u043e\u0434\u044e\u0441\u0435\u0440 \u042d\u043b\u0438\u0437\u0430\u0431\u0435\u0442 \u0411\u044d\u043d\u043a\u0441 (Elizabeth Banks), \u0432 \u0434\u0430\u043d\u043d\u044b\u0439 \u043c\u043e\u043c\u0435\u043d\u0442 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0449\u0430\u044f \u043d\u0430\u0434 \u0441\u0432\u043e\u0438\u043c \u0440\u0435\u0436\u0438\u0441\u0441\u0435\u0440\u0441\u043a\u0438\u043c \u0434\u0435\u0431\u044e\u0442\u043e\u043c \u2013 \u043a\u0430\u0440\u0442\u0438\u043d\u043e\u0439 \u00ab\u0418\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u0439 \u0433\u043e\u043b\u043e\u0441 2\u00bb. \u041c\u043d\u043e\u0433\u0438\u0435 \u043a\u0430\u0440\u0442\u0438\u043d\u044b \u0441 \u0443\u0447\u0430\u0441\u0442\u0438\u0435\u043c \u0430\u043a\u0442\u0440\u0438\u0441\u044b \u0431\u044b\u043b\u0438 \u0442\u0435\u043f\u043b\u043e \u043f\u0440\u0438\u043d\u044f\u0442\u044b \u043a\u0440\u0438\u0442\u0438\u043a\u0430\u043c\u0438 \u2013 \u00ab\u0421\u043e\u0440\u043e\u043a\u0430\u043b\u0435\u0442\u043d\u0438\u0439 \u0434\u0435\u0432\u0441\u0442\u0432\u0435\u043d\u043d\u0438\u043a\u00bb, \u00ab\u0424\u0430\u0432\u043e\u0440\u0438\u0442\u00bb \u0438 \u00ab\u0418\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u0439 \u0433\u043e\u043b\u043e\u0441\u00bb, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043c\u0438\u0440\u043e\u0432\u044b\u0435 \u0441\u0435\u0440\u0438\u0438-\u0431\u043b\u043e\u043a\u0431\u0430\u0441\u0442\u0435\u0440\u044b \u2013 \u00ab\u041b\u0435\u0433\u043e. \u0424\u0438\u043b\u044c\u043c\u00bb, \u00ab\u0413\u043e\u043b\u043e\u0434\u043d\u044b\u0435 \u0438\u0433\u0440\u044b\u00bb \u0438 \u00ab\u0427\u0435\u043b\u043e\u0432\u0435\u043a-\u043f\u0430\u0443\u043a\u00bb.<\/p>\n<p>\u00ab\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u0443\u0447\u0430\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0432 \u0432\u044b\u0431\u043e\u0440\u0435 \u0444\u0438\u043d\u0430\u043b\u0438\u0441\u0442\u043e\u0432 \u043a\u043e\u043d\u043a\u0443\u0440\u0441\u0430 Crash the Super Bowl \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443 \u0441\u0442\u0430\u043b\u0430 \u0434\u043b\u044f \u043c\u0435\u043d\u044f \u043f\u043e\u0438\u0441\u0442\u0438\u043d\u0435 \u0443\u0434\u0438\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u043e\u043f\u044b\u0442\u043e\u043c, &#8212; \u043e\u0442\u043c\u0435\u0442\u0438\u043b\u0430 \u0433-\u0436\u0430 \u0411\u044d\u043d\u043a\u0441. &#8212;\u00a0 \u0421 \u043d\u0435\u0442\u0435\u0440\u043f\u0435\u043d\u0438\u0435\u043c \u0436\u0434\u0443 \u0440\u0430\u0437\u0432\u044f\u0437\u043a\u0438 \u0441\u043e\u0441\u0442\u044f\u0437\u0430\u043d\u0438\u044f, \u0447\u0442\u043e\u0431\u044b \u0443\u0437\u043d\u0430\u0442\u044c, \u043a\u0430\u043a\u043e\u0439 \u0436\u0435 \u0440\u043e\u043b\u0438\u043a \u043f\u043e\u043a\u043e\u0440\u0438\u043b \u0441\u0435\u0440\u0434\u0446\u0430 \u043f\u043e\u043a\u043b\u043e\u043d\u043d\u0438\u043a\u043e\u0432 \u0431\u0440\u0435\u043d\u0434\u0430 \u0438 \u043a\u0442\u043e \u043f\u043e\u043b\u0443\u0447\u0438\u0442 \u0441\u0443\u0434\u044c\u0431\u043e\u043d\u043e\u0441\u043d\u0443\u044e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043d\u0430 Universal\u00bb.<\/p>\n<p>\u00ab\u041f\u043e\u043a\u043b\u043e\u043d\u043d\u0438\u043a\u0438 Doritos \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044e\u0442 \u0443\u0434\u0438\u0432\u043b\u044f\u0442\u044c \u043d\u0430\u0441 \u0441\u0432\u043e\u0435\u0439 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c\u044e, \u044d\u043d\u0442\u0443\u0437\u0438\u0430\u0437\u043c\u043e\u043c \u0438 \u043b\u044e\u0431\u043e\u0432\u044c\u044e \u043a \u043d\u0430\u0448\u0435\u043c\u0443 \u0431\u0440\u0435\u043d\u0434\u0443, &#8212; \u0437\u0430\u044f\u0432\u0438\u043b\u0430 \u042d\u043d\u043d \u041c\u0443\u043a\u0435\u0440\u0434\u0436\u0438 (Ann Mukherjee), \u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 PepsiCo Global Snacks Group \u0438 PepsiCo Global Insights. &#8212;\u00a0 \u0414\u0435\u0432\u044f\u0442\u044c \u043b\u0435\u0442 \u043d\u0430\u0437\u0430\u0434, \u043a\u043e\u0433\u0434\u0430 \u043c\u044b \u043e\u0441\u043d\u043e\u0432\u0430\u043b\u0438 \u044d\u0442\u043e\u0442 \u043a\u043e\u043d\u043a\u0443\u0440\u0441, \u043e\u043d \u0431\u044b\u043b \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u043f\u0435\u0440\u0432\u044b\u0445 \u0438 \u043b\u0443\u0447\u0448\u0438\u0445 \u043f\u0440\u0438\u043c\u0435\u0440\u043e\u0432 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u0431\u0440\u0435\u043d\u0434-\u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430, \u0438 \u043d\u0430\u0448\u0430 \u0442\u043e\u0440\u0433\u043e\u0432\u0430\u044f \u043c\u0430\u0440\u043a\u0430 \u043e\u043a\u0430\u0437\u0430\u043b\u0430\u0441\u044c \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0441\u043c\u0435\u043b\u043e\u0439, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043f\u043e\u043b\u0443\u0447\u0438\u0432\u0448\u0438\u0439\u0441\u044f \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u043d\u0430 \u043e\u0434\u043d\u043e\u0439 \u0438\u0437 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u0441\u0446\u0435\u043d \u043c\u0438\u0440\u0430. \u041f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044f \u044d\u0442\u0443 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u044e, \u0437\u0430\u044f\u0432\u043a\u0438, \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0435 \u043d\u0430\u043c\u0438 \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443, \u0441\u0442\u0430\u043b\u0438 \u043e\u0434\u043d\u0438\u043c\u0438 \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u043b\u0443\u0447\u0448\u0438\u0445 \u0437\u0430 \u0432\u0441\u044e \u0438\u0441\u0442\u043e\u0440\u0438\u044e \u043a\u043e\u043d\u043a\u0443\u0440\u0441\u0430, \u0438, \u043d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e \u0438\u043d\u043e\u0441\u0442\u0440\u0430\u043d\u043d\u044b\u0435 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0438 \u0434\u043e\u043f\u0443\u0441\u043a\u0430\u044e\u0442\u0441\u044f \u043a \u0443\u0447\u0430\u0441\u0442\u0438\u044e \u0432 \u043d\u0430\u0448\u0435\u043c \u0441\u043e\u0441\u0442\u044f\u0437\u0430\u043d\u0438\u0438 \u0432\u0441\u0435\u0433\u043e \u0432\u0442\u043e\u0440\u043e\u0439 \u0433\u043e\u0434 \u043f\u043e\u0434\u0440\u044f\u0434, \u043f\u043e\u0447\u0442\u0438 \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u0430 \u0444\u0438\u043d\u0430\u043b\u0438\u0441\u0442\u043e\u0432 \u044d\u0442\u043e\u0433\u043e \u0433\u043e\u0434\u0430 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0440\u0435\u0433\u0438\u043e\u043d\u044b \u0437\u0430 \u043f\u0440\u0435\u0434\u0435\u043b\u0430\u043c\u0438 \u0421\u0428\u0410. \u041c\u044b \u043e\u0442\u043e\u0431\u0440\u0430\u043b\u0438 10 \u043f\u043e\u0438\u0441\u0442\u0438\u043d\u0435 \u0432\u044b\u0434\u0430\u044e\u0449\u0438\u0445\u0441\u044f \u0440\u0430\u0431\u043e\u0442, \u0438 \u044f \u0441 \u043d\u0435\u0442\u0435\u0440\u043f\u0435\u043d\u0438\u0435\u043c \u0436\u0434\u0443 \u043a\u0443\u043b\u044c\u043c\u0438\u043d\u0430\u0446\u0438\u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0441\u0430, \u043a\u043e\u0433\u0434\u0430 \u043c\u044b \u0443\u0437\u043d\u0430\u0435\u043c, \u043a\u0430\u043a\u043e\u0439 \u0438\u043c\u0435\u043d\u043d\u043e \u0440\u043e\u043b\u0438\u043a \u0432\u044b\u0431\u0435\u0440\u0443\u0442 \u043f\u043e\u043a\u043b\u043e\u043d\u043d\u0438\u043a\u0438 \u043d\u0430\u0448\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430 \u0438 \u043a\u0442\u043e \u043f\u043e\u043b\u0443\u0447\u0438\u0442 \u0433\u043b\u0430\u0432\u043d\u044b\u0439 \u043f\u0440\u0438\u0437\u00bb.<\/p>\n<p>\u0412\u0441\u0435 10 \u0444\u0438\u043d\u0430\u043b\u0438\u0441\u0442\u043e\u0432 Crash the Super Bowl \u043f\u043e\u043b\u0443\u0447\u0430\u0442 \u043f\u0440\u0438\u0433\u043b\u0430\u0448\u0435\u043d\u0438\u044f \u043d\u0430 \u043c\u0430\u0442\u0447 \u0421\u0443\u043f\u0435\u0440\u043a\u0443\u0431\u043a\u0430 \u0425LIX. \u041e\u043d\u0438 \u0431\u0443\u0434\u0443\u0442 \u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043c\u0430\u0442\u0447 \u0438\u0437 \u043f\u0440\u0438\u0432\u0430\u0442\u043d\u043e\u0439 \u043b\u043e\u0436\u0438 \u0438 \u0443\u0437\u043d\u0430\u044e\u0442, \u0447\u044c\u0438 \u0436\u0435 \u0438\u043c\u0435\u043d\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u044b \u0431\u0443\u0434\u0443\u0442 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u044b \u043c\u0438\u0440\u043e\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u0412\u043e\u0441\u0435\u043c\u044c \u0444\u0438\u043d\u0430\u043b\u0438\u0441\u0442\u043e\u0432, \u0447\u044c\u0438 \u0440\u043e\u043b\u0438\u043a\u0438 \u043d\u0435 \u0431\u0443\u0434\u0443\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u044b \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u0442\u0440\u0430\u043d\u0441\u043b\u044f\u0446\u0438\u0438 \u043c\u0430\u0442\u0447\u0430, \u043f\u043e\u043b\u0443\u0447\u0430\u0442 \u043f\u043e 25\u00a0000 \u0434\u043e\u043b\u043b. \u0421\u0428\u0410. \u0423\u0447\u0430\u0441\u0442\u043d\u0438\u043a \u043a\u043e\u043d\u043a\u0443\u0440\u0441\u0430, \u0447\u044c\u044f \u0440\u0430\u0431\u043e\u0442\u0430 \u0431\u0443\u0434\u0435\u0442 \u0442\u0440\u0430\u043d\u0441\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0432 \u044d\u0444\u0438\u0440\u0435, \u043d\u043e \u043d\u0435 \u0437\u0430\u0432\u043e\u044e\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0433\u043e\u043b\u043e\u0441\u043e\u0432 \u0437\u0440\u0438\u0442\u0435\u043b\u0435\u0439, \u043f\u043e\u043b\u0443\u0447\u0438\u0442 50\u00a0000 \u0434\u043e\u043b\u043b. \u0421\u0428\u0410. \u041f\u043e\u043a\u0430\u0437 \u043c\u0430\u0442\u0447\u0430 \u0421\u0443\u043f\u0435\u0440\u043a\u0443\u0431\u043a\u0430 XLIX \u0441\u043e\u0441\u0442\u043e\u0438\u0442\u0441\u044f \u0432 \u0432\u043e\u0441\u043a\u0440\u0435\u0441\u0435\u043d\u044c\u0435, 1 \u0444\u0435\u0432\u0440\u0430\u043b\u044f 2015 \u0433\u043e\u0434\u0430 \u043d\u0430 \u043a\u0430\u043d\u0430\u043b\u0435 NBC \u0432 \u0421\u0428\u0410 \u0438 \u0432 \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u043e\u043d\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443.<\/p>\n<div class=\"8a53641db43077f6712193da0bbeb89a\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- 1 newsroom -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:468px;height:60px\"\r\n     data-ad-client=\"ca-pub-2753775886465733\"\r\n     data-ad-slot=\"8795226203\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<div id=\"mpuls-widget-471\"><\/div>\r\n<script language=\"javascript\" type=\"text\/javascript\">\r\n(function() {\r\nvar useSSL = 'https:' == document.location.protocol;\r\nvar mpuls = document.createElement('script');\r\nmpuls.type = 'text\/javascript'; mpuls.async = true;mpuls.charset = 'UTF-8';\r\nmpuls.src = (useSSL ? 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